Case Study #1: Staying ‘top of mind’ with clients/prospects

May 01, 2017

Industry: Architecture

Challenge: The firm was struggling to find a way to stay connected with past clients – but didn’t want to appear ‘salesy’ in their approach

Actions: We recommended an e-newsletter that would focus on topical issues that are of concern to their clients, with their opinions on how to handle these issues


  • Saw an open rate of 30% (industry average is 25%)
  • Received feedback from 9 former clients and prospects whom they hadn’t spoken to in awhile, which converted into 4 meetings
  • The meetings converted into 2 projects totaling $38,000
  • The fee for a quarterly newsletter was about $3300, which converted into $38,000 worth of business.


Q. What can a marketing firm do for my company?

They can significantly help with your company’s branding, by making it undeniable clear what you do, what problems you solve, and how your company can help solve specific problems.

Read More


“From working with Nancy and her team, we were able to discover what type of client we work with the best, and zero in on our ideal prospects. As a result of this, we have seen our client base nearly triple in the last 6 months.”

- FocalPoint

Read More