Case Study #2: Staying in touch with clients

May 01, 2017

Industry: Catering

Challenge: The firm wanted to increase business by staying in touch with clients but in an unobtrusive way.

Actions: Included valuable info about party planning, hot new trends and menus


  • Saw an open rate of 30% [versus the industry average of 22%)
  • Average of 3% clicked through to the website versus industry average of 1.3%
  • Received emails and comments about the newsletter which opened the door for conversations about upcoming catering opportunities
  • Orders came in – some of them ordering right off the sample menu shown in the e-newsletter



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