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6 Tips for Better e-Newsletter Engagement

Thinking about an email marketing campaign? Consider this: for every $1 your business spends on email marketing, the ROI is $42. If you think social media gives you more, think again, because email marketing’s conversion rate is 40% better than Facebook and Twitter.* Establishing good email marketing practices is key to your campaign’s success. Here […]

6 Ways to Show Your Customers Some Love

Valentine’s Day has come and gone but that does not mean you stop sharing the love of the people in your life and the customers you serve. Here are some tried and true lessons learned throughout the business journey. 1. Keep Your Promise Consistency is everything in running a business and that means keeping your […]

Women Strike it Strong: A safety workshop for women, a benefit event

The inaugural “Strike It Strong” charity event on Jan. 21 was a big hit – literally – with 45 women learning self-defense while raising money for a women’s shelter, Center for Family Services. This fundraising workshop was empowering for our bodies and enlightening for our souls. Summary from The Sun and KYW-1060. Local business women […]

Top Marketing Trends to Watch in 2024

Between the advancement of artificial intelligence (AI) and the influx of new marketing trends and tactics, it’s becoming ever more complex for businesses to make smart marketing decisions. As we begin another year, here are 5 marketing trends that we are paying attention to: 1.    AI is Everywhere. While much is discussed about using AI […]